Data Mining and Customer Relationships - Data mining - technologies and techniques for recognizing and tracking patterns within data - helps businesses sift through layers of seemingly unrelated data for meaningful relationships, where they can anticipate, rather than simply react to, customer needs. In this accessible introduction, Kurt Thearling provides a business and technological overview of data mining and outlines how, along with sound business processes and complementary technologies, data mining can reinforce and redefine customer relationships.
Data Mining Developments Gain Attention - An online version of an article by John Makulowich from Washington Technology Online, a biweekly supplement to Washington Post.
Using Data Mining to Find Terrorists - This column will look further at certain misconceptions about data analysis and data mining, and how those technologies can be effective tools for investigators.